Mobile marketing has grown massively over the last decade as more and more people are using their phones to not only search the internet but to make purchases. Mobile marketing includes marketing to people in a number of different ways using their phone as the way of connecting with them.
When doing mobile marketing you will be looking to contact people through their mobile devices such as a phone or tablet via websites, email, SMS and MMS, social media, and apps. Because everything you used to do on a desktop can now be done on a mobile device it is important to make sure that your website is compatible for devices of all screen sizes and all browsers. If your website does not work on a mobile device the chances are people will not bother logging on to their computer to view your site, instead they will just go elsewhere.
As with any marketing effort, every brand and organisation will develop a unique mobile strategy based on the industry and target audience. Mobile technology is all about customization and personalisation, which means mobile marketing is, too. The first step to your mobile marketing strategy is understanding your audience.